Back in November and early December, the customer faced a difficult choice. For a price of up to a thousand crowns per kilogram, you could buy real sirloin steak, a bottle of real champagne or the Orion Christmas chocolate collection. Now sirloin is more expensive again.
The last few pieces of the Christmas collection are lying around among the instant soup and oatmeal in the rack with sale goods in Billa on Prague’s Waltrovka. Bitter and truffle weighing almost 350 grams costs 50 crowns, i.e. a kilogram instead of a thousand for about 142 crowns. However, other types are also sold on the e-shop for the folk “dvacka”.
Some branches of the Albert supermarket also have a 90 percent discount on the Orion milk Christmas collection, for example, milk today costs 35 crowns.
The gradual drop in price caught the attention of customers on social networks as well. “Did anyone here curse at the expensive Christmas collections?” wrote reporter and presenter Barbora Divišová on the X network.
Total price flight of chains for chocolate collections
Economy
It will be necessary to consume them
“That’s probably the real price” or “In a year, as if you find it” or “Investment – buy and sell for five hundred next Christmas”, comment the post of network users.
This is of course an exaggeration, as consumers must take into account the minimum shelf life, so the collection will not last until next Christmas. They are not just pure chocolate.
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“If we leave aside the deterioration of sensory properties during long-term storage, such as the formation of small crystals of fats and sugars on the surface, undesirable changes will probably occur in the given food, such as oxidation of fats, rancidity or an increase in microbial contamination in the filling,” Marian Urban from Národní told Novinkám center of agricultural and food research.
“All manufacturers and traders desire the maximum shelf life, and the specified date is not chosen randomly. I would proceed from this fact. In addition, you are never sure that the collection was stored under optimal conditions before it was purchased. Manufacturers and traders are very well aware of this. For example, this strategy would probably not work for pasta, rice, sterile canned goods, spirits,” he added.
Many customers also wonder whether today’s significantly lower price of crown collections reflects the purchase price for which the product was purchased by the supermarket. But that is unlikely.
“Financially, the sale of this item is a loss for the seller. Overall, however, he can make money from this if using this tactic, where he loses on some products, he attracts customers to the store who then buy other products as well. In addition, customers enthusiastically share price tags on social networks, and the merchant builds memory structures in the customers’ brains that they can find even very cheap goods,” noted marketing expert Robert Le Veneur.
“It was found that many customers, when they get something very cheap, then feel guilty towards the merchant and try to pay him back by spending more. However, sales of a similar type are extremely rare. “Each merchant carefully calculates how much merchandise to bring into the store so that he doesn’t have any left over,” added Le Veneur.
Suddenly! Overpriced chocolate collections are radically discounted by supermarkets
Economy
